Why are women fooled so easily by marketing of cosmetics and skin care products?

My mother for one just looks at the claims on the labels and buys based on that. She doesn't bother to look at the ingredients, and truly believes that because it's more expensive, it's a better product.Why are women fooled so easily by marketing of cosmetics and skin care products?
They want to believe.





The cosmetic companies tell everyone the active ingredients and this is what we should use instead of spending $$ on chemically concocted beauty products.





Lipozene is in tomatoes


Hydroxy acids are in fruits


Malic acid in apples is great for skin care.


Lactic acid in milk is the perfect anti aging skin care - ever.Why are women fooled so easily by marketing of cosmetics and skin care products?
I don't know if it's innate or we're conditioned, but many women like things in pretty packaging. We're bombarded with advertising almost nonstop. Pick up a magazine like Glamour or Cosmo, and you'll wade through pages of ads before you even see the table of contents, much less an article! And many of the so-called articles are probably paid for by advertisers.





I read ingredients and buy less expensive stuff 1) because I can't afford to spend $65 for a jar of cream and 2) I'm vegan and most of the high-end stuff isn't suitable for me. Of course, the Lush creams are more expensive than Wal-Mart, but the former does have natural ingredients. I try to avoid buying stuff that has ingredients you need a chemistry degree to decipher.
I think the lack of industry regulation plays a big part too. It's scary how easy it is to sell makeup and skin care products based on the shape and color of the bottle or the model in the ad.





For an interesting look at the history of the cosmetics industry and how they get away with what they do, check out this article: http://www.natural-beauty-info.com/cosme鈥?/a>
I agree with you so much!


No products ';specifically designed for blah blah blah...'; actually work... people get fooled so often and end up spending so much money on useless things!


I watched a show where they compared $300 moisturizers from department stores (ie. the Bay, Sears) and simple $10 from Wal-Mart, and most of the time they either worked the same or the less expensive (but less appealing) one worked better!


Funny how that works
yea I know its best to use a product that offers a money back garauntee so if it dont work they should pay you back and if


not make a website promoting the company is fraud.