What are the importances of market segmentation to a cosmetics product?

Of what importances is market segmentation useful to cosmetics company .what are the importances a company can derive from the adoption of market segmentation for its product.What are the importances of market segmentation to a cosmetics product?
Market segmentation is the process in marketing of dividing a market into distinct subsets (segments) that behave in the same way or have similar needs. Because each segment is fairly homogeneous in their needs and attitudes, they are likely to respond similarly to a given marketing strategy. That is, they are likely to have similar feeling and ideas about a marketing mix comprised of a given product or service, sold at a given price, distributed in a certain way, and promoted in a certain way.





Small segments are often termed niche markets or specialty markets.





For cosmetic industry segment you can refer to http://www.marketresearch.com/map/prod/1鈥?/a> if you are interested in this sector.


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